George Bizer

Institution Union College Current Position Assistant Professor of Psychology Highest Degree Ph.D. in Social Psychology from Ohio State University, 2001 Research Interests Applied Social Psychology Attitudes Personality Persuasion/Social Influence   George Bizer Department of Psychology Union College Bailey Hall Schenectady, New York 12308 U.S.A. Home Page Phone: (518) 388-6228 George Bizer graduated from Indiana University (Bloomington) in 1995 and earned his Ph.D. in social psychology from Ohio State University (Columbus) in 2001. After serving on the faculty at Eastern Illinois University, he joined the Department of Psychology at Union College in September, 2005. As an attitudes researcher with roots in the social-cognitive school of thought, Bizer has focused the bulk of his studies into two primary areas: the impact of attitude framing on attitude strength and the underlying structure of attitude strength. A nascent third line of research explores how personality can also impact attitude strength. Bizer's research therefore involves the study of several antecedents of attitude strength as well as the general study of how such strength should be conceptualized. Journal Articles: Bizer, G. Y., & Krosnick, J. A. (2001). Exploring the structure of strength-related attitude features: The relation between attitude importance and attitude accessibility. Journal of Personality and Social Psychology, 81, 566-586. Bizer, G. Y., Krosnick, J. A., Holbrook, A. L., Wheeler, S. C., Rucker, D. D. & Petty, R. E. (2004). The impact of personality on cognitive, behavioral, and affective political processes: The effects of need to evaluate. Journal of Personality, 72, 995-1027. Bizer, G. Y., & Petty, R. E. (in press). How we conceptualize our attitudes matters: The effects of valence framing on the resistance of political attitudes. Political Psychology. Bizer, G. Y., & Petty, R. E. (2002). An implicit measure of price perception: Exploring the odd-pricing effect. Advances in Consumer Research, 29, 220-221. Bizer, G. Y., & Schindler, R. M. (in press). Drop-off of ending digits in price information processing. Psychology and Marketing. Petty, R. E., Wheeler, S. C., & Bizer, G. Y. (1999). Is there one persuasion process or more? Lumping versus splitting in attitude change theories. Psychological Inquiry, 10, 156-163. Visser, P. S., Bizer, G. Y., & Krosnick, J. A. (in press). Exploring the latent structure of strength-related attitude attributes. Advances in Experimental Social Psychology. Wheeler, S. C., Petty, R. E., & Bizer, G. Y. (in press). Self-schema matching and attitude change: Situational and dispositional determinants of message elaboration. Journal of Consumer Research. Wheeler, S. C., Petty, R. E., & Bizer, G. Y. (2005). Self-schema matching and attitude change: Situational and dispositional determinants of message elaboration. Journal of Consumer Research, 31, 787-797. Other Publications: Bizer, G. Y. (in press). Attitudes. In C. Spielberger (Ed.), Encyclopedia of Applied Psychology. San Diego, CA: Academic Press. Bizer, G. Y., Barden, J. C., & Petty, R. E. (2003). Attitudes. In L. Nadel (Ed.), Encyclopedia of cognitive science. London: Macmillan.

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